You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account () to reserve a seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. Presented by Oracle.ĪTTENTION: This session requires advance signup to attend. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. This presentation shows you how to bring people and resources together to grow your business through content marketing. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. But one or two stories published to a company website each month isn’t enough to achieve success. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. There are reasons content marketing has become a business priority. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.Īs technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process. We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented. In this session our panelists will help us understand if Big Data will fuel the growth of A.I. Scary for some, but also a huge opportunity for entrepreneurs in this space. technology could soon take over nearly half of all U.S. A 2013 Oxford University study found that A.I. will help you find new sources of revenue, drive new products, help win and keep loyal customers & enhance customer experience. For everyone else, beyond thought leadership, will Artificial Intelligence be the catalyst that brings ROI & tangible asset value to data? Whether you’re a large company or a startup, the cross section of big data and A.I. Yet, the companies benefitting most from data are the big data companies themselves (47% of the growth for top 50 public cloud companies is driven by big data). commercial sectors has more data in its systems than the Library of Congress. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.Įvergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.Īn average company in 15 of the 17 U.S. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Įvergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.Ī better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. Loyal customers are the beating heart of every great business.
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