Parse.ly’s open source WordPress plugin is already the most popular way to deploy Parse.ly to websites. Parse.ly & WPVIP, together, will modernize, change, and accelerate the content industry to unlock the innate power of content for all organizations. We were introduced to the WordPress VIP team, and began to learn about how they support their customers (including many joint customers) through an agile content platform. The most ubiquitous integration was WordPress, the open source CMS that powers 40%+ of the web. As a result, we built deep integrations with some of the top CMS companies and projects out there. And we’ve worked across content teams, marketing teams, product teams, and data teams with titles ranging from C-level executive to copywriter to data scientist.Īs we continued to uncover ways to demonstrate the value of content, though, we’ve realized that getting closer to where the content lives was critical to unlocking that value. We’ve sold to Fortune 100 companies, and across every continent (except Antarctica we haven’t cracked that one yet). We’ve worked with organizations across Media, Entertainment, E-Commerce, Financial Services, Professional Services, Non-Profits, Tech, and more. We did this through our widely-used content analytics system that helped the biggest and best sites/apps achieve breakthrough growth, engagement, and loyalty. Unlocking the true power of contentįor years, Parse.ly has been on a mission to showcase digital content’s power to influence and change the web. Here is why we’re so excited to share this news. This also marks a new era of customer and product growth for Parse.ly. Everyone at Parse.ly is coming over to WordPress VIP and we will continue on our mission of helping customers prove the value of their content. Today we’re pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands.
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